Campaigns are becoming increasingly complex
As an omni-channel retailer, our promotional campaigns are becoming increasingly complex as we strive to enhance our customer experience,” said Chris Keen, chief financial officer, NBTY Europe. “We needed a solution that would help us to provide customers with personalised offers and to better execute campaigns across all of our divisions and brands. With the JustEnough solution we will be able to analyse campaign performance to help influence future campaigns and proactively manage promotional margins at the stock-keeping unit and supplier level.”
With JustEnough Promotion Management, companies can accurately plan and execute campaigns, events and promotions and then incorporate their impact into the overall retail planning process.
This means NBTY Europe will be able to evaluate the effectiveness of these campaigns, and make changes in the future to procure more success through increased revenues and lower inventory and marketing costs.
“Due to its highly configurable nature and the ability to manage the inherent complexity of promotions and campaigns, JustEnough Promotion Management is the right fit for NBTY Europe,” said Malcolm Buxton, president and CEO, JustEnough. “We are pleased to provide NBTY Europe a solution that will allow them to elevate their promotions to the next level to meet their business objectives.”